Quantum Dot Colour. Billion+ shades of vivid colour Experience a visual treat with Quantum Dot Color. Every frame is rich, vibrant, and true-to-life, ensuring every color, from the most subtle to the most vibrant, stands out. Dolby Vision. See the content in dazzling details Inspired by cinema technology our complete HDR solution featuring amongst others 4K HDR Immersive & Dolby Vision™ delivers highlights up to 40 times brighter and blacks that are 10 times darker than a standard picture, ensuring you get astonishing brightness, brighter colours, deep contrast and more vivid, life like images. All your fave shows, all in one place Not only is it like having all your trusty TV apps rolled into one, it’s a reeeeeaaally great way to easily find and watch the shows you already love and the ones we know you’re about to be obsessed with. One press of the Freely button on your remote… and you’re in! Dolby Atmos. Step into sound Dolby Atmos delivers the ultimate immersive listening experience allowing you to feel and hear sounds from all directions. Enjoy immersive, natural and true to life sound. It's so realistic you'll feel every moment as if you are actually there. VIDAA SMART TV. Easy. Fast. Secure. Global and Local Entertainment Powered by the latest VIDAA Smart platform it offers the most intuitive, fully customisable and secure OS, allowing you to watch your favourite content your way. Access all the entertainment you love from Disney+, Netflix, Prime Video, YouTube, and many more. 4K AI Upscaler. Exceptionally-detailed 4K quality for all your favourite content Don't let sub-4K broadcasts dull your viewing. Hisense’s 4K AI Upscaler ensures everything from the old classics to modern streaming content receives a crystal-clear 4K makeover, turning the ordinary into extraordinary visual experiences.