Apivita My Color Elixir Permanent Hair Color 7.8 Blonde Pearl It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure. It offers full grey coverage and an impressive vibrant, longer lasting color. It has a pleasant fragrance and a formula that respects the scalp’s natural balance. The texture is creamy and does not drip, to ensure easy application. Achieve full grey coverage and shine by using the hair color cream with 3 precious oils of argan, avocado and olive, which act in combination to stabilize the color and repair the hair structure, while coloring your hair. Increase the intensity and shine with the post color hair conditioner with hyaluronic acid and honey extract, which moisturizes hair, creating a protective film that seals the color into the hair structure and enhances shine in colored hair. Ensure maximum color intensity and a long-lasting color result in just 2 steps. Apivita My Color Elixir Permanent Hair Color 7.8 Blonde Pearl