"Ultra-gentle curl-enhancing shampoo specially developed for curly, wavy and frizz-prone hair in need of moisture, softness and definition. Lightweight moisturizing formula helps cleanse without stripping the hair’s natural oils while supporting healthier-looking curls with improved elasticity, shine and manageability. Powered by a nourishing blend of argan oil, niacinamide and botanical extracts, the formula helps restore moisture, smooth rough cuticles and support stronger-looking hair from root to tip. Argan oil helps nourish dry and damaged lengths while improving softness and shine, niacinamide helps support moisture retention and hair strength, and botanical extracts help soothe and condition the hair fibre for smoother curl formation. Creamy lightweight texture creates a soft lather that helps refresh curls while reducing dryness, split ends and frizz. Hair feels softer, bouncier and easier to style with enhanced curl definition, restored movement and long-lasting hydration after every wash."