"A professional sulphate-free smoothing shampoo designed to Gently cleanse while helping to reinforce the hair fibre for long-lasting smoothness and frizz control. The ultra-creamy formula combines advanced Keratin Alpha technology with amino-acid inspired conditioning agents to help improve softness, elasticity, shine, and manageability without weighing the hair down. Formulated for all hair types, especially frizz-prone, unruly, or textured hair, this salon-grade cleanser helps smooth the cuticle surface while maintaining hydration and movement. Conditioning silicones and peptide technology work together to support a sleek finish with reduced puffiness and enhanced silkiness. The fragrance profile blends fresh citrus notes with soft aromatic woods and subtle floral nuances, creating a clean salon-fresh scent experience during every wash. The technology-focused formula contains Gentle surfactants for effective cleansing without harsh stripping, while glycerin and sodium lactate help maintain moisture balance. Amino-acid derived ingredients and smoothing polymers help improve fibre discipline, shine reflection, and touchable softness."