"A professional progressive smoothing hair treatment developed to deliver long-lasting sleekness, frizz control, and volume reduction while helping maintain the integrity of the hair fibre. Designed for all hair types, especially unruly, textured, and frizz-prone hair, the rich salon-grade formula progressively transforms the hair with continued use for smoother, shinier, and more disciplined results. Powered by Keratin Alpha Shaper technology and amino-acid chains, the formula helps reinforce the external keratin structure of the hair while smoothing the cuticle surface for enhanced softness, flexibility, and movement. The treatment works with heat activation technology to optimise smoothing performance and improve styling efficiency. The advanced conditioning system helps reduce puffiness and humidity-related frizz while improving shine reflection and manageability. The creamy texture distributes evenly through the hair for targeted fibre care without leaving heavy buildup. The fragrance profile combines fresh citrus nuances with elegant floral accords and soft woody notes, delivering a luxurious salon-inspired scent experience during application and styling."