Meet the Govee Next-Gen COB (Chip on Board) LED strip lighting with 1260 LEDs per meter for smooth lighting and high brightness. This COB LED strip offers customizable segments, preset scenes, and smart control via the Govee Home app, Matter, Alexa, and Google Assistant. Next-Gen COB Technology: With 1260 LEDs per meter closely packed thanks to COB technology, this strip delivers flawless lighting effects and higher lumen output. RGBIC+W for accent and multi-color lighting: Various preset scene modes with RGBIC+W colors for ambient lighting in the home. Stick, connect, and use: Equipped with a custom-made acrylic backing for extra strong adhesion. The COB LED strip is cuttable for easy length customization (not extendable). Convenient smart control: These COB LED strip lights are compatible with Matter, Alexa, and Google Assistant, and can be controlled via the Govee Home app. Personalized segment control: Easily create unique and personalized COB lighting effects with 12 segments per meter and a total of 16 million available colors. High bead durability: The beads have a lifespan of over 30,000 hours, ensuring long-term use.